FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

Annual Home Theater Cruise Live Auction Raises $51,300 For The Elf Foundation

Co-Platinum Sponsor D-Box's Rob Robinson "Not Happy" with $45,000 Sweetens the Pot at 11th Hour

November 4, 2004 - Hollywood, CA

The 2004 Home Theater Cruise aboard the Mariner of the Seas wrapped up with a Farewell Party hosted by Stewart Filmscreen Corporation featuring the annual Elf Foundation charity live auction. Don Stewart, a 2004 Volunteer of the Year recipient, kicked off the festivities to a packed room armed with their seasonal, candy corn paddles bidding on donated items from Runco International, D-Box, Yamaha, Stewart Filmscreen, Monster Cable, Faroudja, Denon, Epson, Samsung, TV Authority and Anchor's Away.

The record-breaking total amount of $51,300 reflects a generous bid from Anna and Gilbert Julien for Runco's VX-1000d DLP projector. As an added value, Pat Bradley of Video Calibration and Consulting in Eagan, Minn., donated his valuable time and expertise to personally install and calibrate the projector to ISF standards at the Gilbert's home. Sam Runco, Runco International's founder and CEO remarked: "I didn't have to nudge Pat. He volunteered to donate his services willingly in support of this great cause."

The evening's highlights also included a generous bid from Greg Keys for the Yamaha DPX-1100 projector, and a "double down" gesture by Monster Cable's Kevin Lee offering the highest and second highest bidders the opportunity to take home the Monster Signature Series Automatic Voltage Stabilizer AVS 2000. Gordon Shackelford of Faroudja followed with a "double down" opportunity for two high-bidders to take home the DVP-1010 processor.

In addition to the state-of-the-art gear donated for the event, D-Box auctioned off a weekend trip to the world-famous 2005 Montreal Jazz Festival and Anchors Away contributed a stateroom on the 2005 Home Theater Cruise aboard a Royal Caribbean cruise ship.

As the event topped the 2004 live auction revenue, manufacturer's representatives took the stage from Denon and TV Authority encouraging the house toward a record breaking total. Rob Robinson's quip, "I'm not happy with $45,000" resulted in a personal donation of a D-Box product pushing the total to over $51,000.

XM Satellite Radio spiced up the evening with a dozen "surprises," providing Roady II's with one-year free activation gifts to all the high bidders.

Elf Foundation's founder and president, Douglas Weinstein thanked the Home Theater Cruise management David Bott and Gary Reber for their continued support. "We are so grateful for the manufacturers' support and the enthusiasm in owning these fine products," he said. "The live auction format is exhilarating and it is a thrill to see the tote board grow knowing that the money raised supports our mission of bringing the joy of music and movies through Elf's "Rooms of Magic" projects."

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.