FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

Runco International Unveils 'Route 66' Fundraiser

August 1, 2006 - Hollywood, CA

Runco International, platinum corporate sponsors of the Elf Foundation, announce the unveiling of their "Route 66" CEDIA Expo fundraising initiative on behalf of the Elf Foundation. This ingenious fundraiser centers around Runco's new booth display for the upcoming CEDIA EXPO in Denver, Sept. 13-17.

For a $125 donation, Runco will add your name and company to a custom-made license plate. A total of 120 license plate will be cast and on display in their booth for the entire show. The $15,000 raised will benefit the Elf Foundation's Room of Magic theater program.

"We thought we would come up with something new this year", said Sam Runco, CEO of Runco International. Last year, we had the "Stars of Hollywood" theme and that was a huge success. So, we've come up with another fun idea that helps raise money for the incredible work Elf is doing across the country. We couldn't be prouder to be a part of their success.

Individuals or companies interested in participating in the "Route 66" Runco fundraiser at CEDIA Expo can contact the Elf Foundation directly.

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.