FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

cgrafx Completes Redesign of Elf's Website

Web developers contribute pro bono work for foundation

August 4, 2005 - Hollywood, CA

cgrafx, Inc., a marketing and design company based in Santa Clara, CA which has been helping clients develop and implement print & web solutions that improve business performance, has launched a new Elf Foundation's website.

All work done on this major project was done on a pro bono basis to support the foundation's work in bringing the magic of music and film to sick children around the country. cgrafx, Inc. has been an integral partner with the Elf Foundation since the charity's formation in 2001.

"We have always supported Elf's mission due to the wonderful nature of their work," said Roberta Kiphuth, co-owner and creative director. "Supporting community initiatives that benefit children, such as the Elf Foundation, is not only dear to our hearts, but a privilege we are proud to undertake."

The newly updated website is designed to not only explain and explore the world of Elf, but it is also a way to acknowledge the many corporate sponsors and individuals who support the foundation. There is also a section that will continually update the many "Room of Magic" theaters that have been completed by the Elf Foundation.

Repeat visits are anticipated, as the Home Page will contain the most current press release and newsletters keeping people up-to-date on the many achievements of the foundation.

"We have always relied on cgrafx, Inc. to assist us in getting our message communicated properly," said Douglas Weinstein, President of the Elf Foundation. "Roberta and Philip (Philip Goldworth - co-owner, President/CEO of cgrafx) are incredible to work with and do so many things for us that I can honestly say, without their pro bono efforts, we wouldn't be where we're at today without them."

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.