FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

Runco Promotes Elf at 2007 CEDIA EXPO

"Get your Flag" fundraiser begins now!

August 1, 2007 -

One of the Elf Foundation's all-time greatest corporate sponsors - Runco International - is once again utilizing a portion of their booth space at the 2007 CEDIA EXPO convention being held in early September in Denver, Colorado to promote the foundation and raise money in support of Elf's Room of Magic theater program.

Over the past 4 years, Runco International has put on a fundraising program during EXPO to raise awareness and much-needed funds for Elf's theater program. Here is a letter sent out by Runco International's founder, Sam Runco:

Dear Industry Parner:

Throughout the years I, along with a number of other industry friends and partners, have had the privilege of working the Elf Foundation to create in-hospital theaters in children's hospitals nationwide. The foundation's tremendous "Rooms of Magic" program has provided me, my family, and company with the unique opportunity to help present countless sick children with the simple gifts of laughter, entertainment, and intrigue through the joys of music and film.

This September, the Elf Foundation will bring smiles to The Children's Hospital of Denver. At the CEDIA EXPO, held at the Colorado Convention Center September 5-9, Runco International, along with our parnters - Krell, D-Box, United Leather and Da-Lite, will proudly help the Elf Foundation raise much-needed funds to continue its wonderful cause. With a $150 donation, a commemorative flag in your name will be flown in Runco's booth #510.

Please help us support this worthy Foundation by making a generous donation. The Elf Foundation is a 501 (c) 3 organization and all contributions are tax-deductible; yet, please trust me when I tell you, the joy on children's faces when they're enjoying a Room of Magic that your donation helped create will be return enough.

Sincelely,

Sam Runco

Founder, Runco International



Donations can be made payable to the Elf Foundation. Contact Doug Weinstein at doug.weinstein@elfSystems.org or call 323.572.1700 to get a commemorative flag.

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.