FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

Elf Foundation Celebrates 7 Years of Magic

July 1, 2008 -

July 1, 2008 marks the 7th Year Anniversary for the Elf Foundation. In its ever-growing Room of Magic theater program, the foundation has announced the completion of the 70th Room of Magic entertainment theater to open in N. America - the University of Iowa Children's Hospital theater will be formally dedicated on July 12, 2008.

"We're incredibly honored to be celebrating our 7th year in bringing the magic of music and film to sick children across the country," said Doug Weinstein, Elf Foundation president and co-founder. "On behalf of our board of directors and officers, we would like to thank the many individuals and companies that have supported our efforts over the years."

Over 45 future Room of Magic theaters are in the planning stages stretching out a number of years, with 2008 openings that include Akron Children's, Cincinnati Children's, Milwaukee Children's and Albuquerque Children's Hospitals.

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.